CPM Data Management Platform Display Advertising Header Bidding 
Brid.tv
NOVEMBER 1, 2022
In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids.
Clearcode
APRIL 26, 2022
DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers to buy media on an impression-by-impression basis. To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers.
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