A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs
InMobi
MARCH 5, 2019
Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Self-serve capability (access to campaign setup/management dashboard).
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