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A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs

InMobi

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Self-serve capability (access to campaign setup/management dashboard).

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What every marketer needs to know about programmatic advertising

Martech

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Next up we have programmatic direct.