Single Grain

DECEMBER 24, 2019

You can clearly see every stage of the sales funnel : Don’t think of Amazon as a retail site — think of it as a search engine. People call Amazon a retail and e-commerce company, but they don’t actually make the majority of their money from online sales. That means a higher cost-per-click (CPC).

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Right before the COVID-19 pandemic, the U.S. Upload your creatives (i.e.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

DECEMBER 23, 2019

Enhance CPC by looking for ad auctions that are more likely to generate conversions. when your CPC falls below a specified amount). Add or remove negative keywords: If you’re an online retailer, you wouldn’t want to display your ads for local searches like “a restaurant near me” or “a shoe store in Manhattan.”

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96