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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. The cost of advertising on the most popular networks is pretty high, given the amount of competition.