Remove CPC Remove CPM Remove Data Management Platform Remove First-Party Cookies
article thumbnail

Why we care about adtech: The complete guide

Martech

Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs. AdWords functions on a CPC model. Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices.