Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
It is important to note that CPM only accounts for viewability. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. CPM is not something that can be measured as good or bad.
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