article thumbnail

Edward Carroll Appointed New President and CEO of SG360°

Martech Series

Carroll held positions as CEO and CFO in a variety of industries, including manufacturing, distribution, and technology. He is a CPA and a Lean Six Sigma Black Belt. He began his career as an officer in the United States Navy. Marketing Technology News: CloudOffix Adds A New Partnership In The African Continent.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52