Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Ad Beat

APRIL 10, 2024

Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Creatives Standard TurboTax’s standard ads are loaded with social proof. It’s all pretty generic. All general interest stuff that reflects the broad audience for tax tools.

Finance 82

Finance Video Ads Display Advertising Audience 82

Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52

Automatad Inc.

JANUARY 13, 2023

Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. Advertisers are more willing to pay for these ad formats.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 LitCommerce ) CPA on search is $48.96, and $75.51

Advertising 52

Advertising Finance CPC Brand Awareness 52