Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting.

Machine Learning 98

Machine Learning Conversion Geo targeting Audience 98

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. You can calculate Ad Revenue either through the CPA or CPC models with low payout thresholds. How will you benefit from this interstitial ad network?

Ad network 52

Ad network Fill rate Banner CPM 52

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. Cost per acquisition (CPA) is the amount of money you spend to acquire a customer.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. After sealing the deal, they handle all the tracking, targeting, and reporting. These networks do the work for you. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Programmatic advertising helps create targeted ad campaigns on a smaller budget. It offers robust and specific targeting that translates to fewer wasted clicks and impressions.

Agency 52

Agency Advertising Retargeting Conversion 52