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What’s the difference between AdTech and MarTech?

illumin

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 103
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What’s the difference between adtech and martech

illumin

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59
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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

Google Ads announces machine learning-based attribution models in new privacy landscape. “In This conundrum is especially salient as FLoC threatens to take away even more data from search advertisers — leaving them cobbling together data on their own. Read more here. Read more here. Data overhaul at Michael Kors.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

AI and machine learning tools can identify patterns and optimization opportunities humans might miss. This way, advertisers can target shoppers where and when theyre most active and make better product recommendations. Predictive Audience Building Leverage AI and machine learning to identify patterns in your customer data.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend? Already, 61.4%

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Media Buying Briefing: Where media agencies will focus their energies this year

Digiday

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 72
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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

Advertisers can access the “ audience reporting ” feature and set any demographics or other segments that best fit their audience. There are also different controls for Google’s various advertising products. For example, search advertisers can use Google Ads to choose the keywords for bidding, increasing or decreasing bids over time.