Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Google Chrome will stop using third-party cookies by the end of 2024.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JULY 18, 2023

This sequential messaging helps maintain consistency and reinforce brand messaging across different touch points, maximizing the chances of conversion: Future Trends and Innovations in Programmatic Advertising As I mentioned earlier, with the advancement in technology, we will be seeing more types of programmatic ads in the future.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. We’re talking about sensitive data, we’re not talking about third-party cookies, right?

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Pharmaceuticals Advertising Media GDPR 52