Single Grain

APRIL 29, 2025

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

Media 52

Media ROI CPC CPA 52

Ad Monsters

OCTOBER 2, 2024

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs). Requestly : A browser extension that simplifies ad operations troubleshooting.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Worse cookie matching. Wide reach.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). Programmatic media buying includes the use of DSPs, SSPs, and DMPs.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40