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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs). Requestly : A browser extension that simplifies ad operations troubleshooting.

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Geotargeting in the cookieless world

illumin

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

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Modern Programmatic Monetization Strategies

Adtelligent

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Worse cookie matching. Wide reach.

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). Programmatic media buying includes the use of DSPs, SSPs, and DMPs.

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20 Best Video Ad Networks for Publishers

Brid.tv

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.