Cookies CPM Header Bidding Viewability 
Monetize More
JULY 19, 2022
Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
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Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Monetize More
OCTOBER 13, 2022
Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).
Monetize More
JULY 8, 2022
In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Brid.tv
SEPTEMBER 30, 2022
First, the CPM for pre-rolls is higher, so publishers can earn more money. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio. Maximize Viewability With a Floating Video Player. How Many Pre-Roll Ads Can You Queue Consecutively?
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