MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion. hovering, expanding).

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Kevel

MARCH 28, 2022

Total cost (ad spend) divided by actions/conversions/leads. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Total cost (ad spend) divided by clicks.

CPC 52

CPC CPM CPA Impressions 52

Brid.tv

SEPTEMBER 26, 2022

Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform. Bing Network Server-side ad insertion and ad fraud protection Real-time performance reports and ad optimization Omnichannel advertising support One of the highest-quality ad demands on the market.

Ad network 52

Ad network CPC CPM CPA 52