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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Effective management of your campaigns will reduce the risk of this happening.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%.

CPL 52