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Digital Advertising Guide

Adtelligent

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text.

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Key Programmatic Advertising Metrics & Reporting

Smart-Hub

Here are several suggestions, although it is important for advertisers to remember that the selection of metrics heavily relies on the goals of every specific campaign. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Set bids to get as many conversions as possible at a set target CPA.