Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Other deterministic data: Phone number, first-party cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

YieldBird

JANUARY 20, 2022

However, the technology giant has not left Publishers and Advertisers empty-handed as it has created the Privacy Sandbox initiative to build alternatives to the most crucial cookie functionalities, together with the participants of the Supply Chain.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Monetize More

NOVEMBER 15, 2022

The framework is free and you can scale easily without the need for cookie-synching. Since UID2s are interoperable, it can communicate easily with UID2 partners. UID2 tokens are stored as first-party cookies on the user’s browser. Open-Source framework. Daily Audits. The results are relayed to the UID2 admins.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52