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Why You Should Utilize Email With Ecomm Customers

Adtaxi

There are a few tried and true methods to growing an email list that still tend to catch the attention of undecided users — coupon offers, free gifts, and especially offers for free shipping in exchange for email signup continue to see positive results.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Try to include your brand name in the headline because that will help improve your brand value.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. The Trade Desk believes in the power of trusted journalism and the role of advertising in funding it,” said The Trade Desk CSO Samantha Jacobson. “We Read more on VideoWeek.

Ad Tech 52
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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. “Advertisers prioritise cost over value, sometimes to their own detriment,” said the report.

GDPR 52