Adtaxi

JUNE 1, 2022

There are a few tried and true methods to growing an email list that still tend to catch the attention of undecided users — coupon offers, free gifts, and especially offers for free shipping in exchange for email signup continue to see positive results.

Clickbait

Single Grain

SEPTEMBER 30, 2019

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Try to include your brand name in the headline because that will help improve your brand value.

A/B Testing

VideoWeek

FEBRUARY 23, 2024

The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. The Trade Desk believes in the power of trusted journalism and the role of advertising in funding it,” said The Trade Desk CSO Samantha Jacobson. “We Read more on VideoWeek.

Ad Tech

VideoWeek

JUNE 23, 2023

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. “Advertisers prioritise cost over value, sometimes to their own detriment,” said the report.

GDPR