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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?

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How to build B2B authority in the AI search era

Martech

The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Impression share. Content optimization for AI: Structure over clickbait AI models prioritize content that is clear, structured, and aligned with natural language queries.

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Why marketers are leaving and what it takes to stay

Martech

Success gets measured in surface metrics: impressions, clicks, a few headlines and maybe an award. Metrics like impressions, engagement, and bounce rate took center stage — numbers that tell you everything about behavior and almost nothing about belief. Martech bloat. No one knows what’s working or why. SEO became gospel.

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4 tips for increasing conversions along the buyer’s journey

Martech

They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Direct mail, handwritten notes, or personalized gifts can go a long way in making a lasting impression with potential customers and help foster positive emotions. Today’s consumers are savvy. Something needs to change. Processing.