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Privacy plus personalization: The new frontier of digital advertising

Martech

Storytelling is never out of fashion, whether spanning 30 seconds or 30 minutes. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign.

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