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that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!)
Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Example: “Guess Whats Driving 60% of Our Sales This Month?” Anchoring effect What is it?
But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. Dig deeper: How persuasive email design can influence the ecommerce customer journey Ethical persuasion is a service. In a world full of clickbait, be the brand your customers can trust. That’s effective persuasion.
One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. How to Create a Native Advertising Campaign for Ecommerce.
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