Martech

JUNE 11, 2025

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!)

Education 114

Education Clickbait Communications Audience 114

Martech

JUNE 3, 2025

But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. Dig deeper: How persuasive email design can influence the ecommerce customer journey Ethical persuasion is a service. In a world full of clickbait, be the brand your customers can trust. That’s effective persuasion.

Clickbait 91

Clickbait GDPR Manufacturing eCommerce 91

Martech

FEBRUARY 11, 2025

Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Example: “Guess Whats Driving 60% of Our Sales This Month?” Anchoring effect What is it?

A/B Testing 120

A/B Testing Clickbait Conversion Impressions 120

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. How to Create a Native Advertising Campaign for Ecommerce.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134