Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Quality copywriting has a powerful impact on conversions.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Check the network's compliance in case you plan to use clickbait.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Get My Free SaaS Marketing Plan What Is Native Advertising? And SaaS marketers should be particularly careful with it.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. This post was updated October 2020. Gather Feedback. Split Testing. Click To Tweet.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” Praveen also started a social commerce firm, running marketing and growth strategies there.

ROI 52

ROI Impressions Clickbait Click Through Rate 52