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Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. hovering, expanding).

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97
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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

MARCH 28, 2022

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Direct relationships, served through programmatic channels.

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CPC CPM CPA Impressions 52
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