Click Through Rate CPC Real Estate Viewability 
Monetize More
FEBRUARY 24, 2023
CPM ads differ from CPC ads. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Impression RPM 2. Page RPM 4.
SODP
JUNE 8, 2023
The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.
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