Click Through Rate CPC Fill rate Machine Learning 
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JUNE 20, 2023
AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs.
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SEPTEMBER 22, 2022
AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s. Developers can also set up their own custom ad formats through the Unity Ads Dashboard. Playwire (formerly Intergi).
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