Click Through Rate CPC CPL Machine Learning 
Monetize More
JUNE 20, 2023
AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. It primarily displays video, banner, and interstitial ads.
Monetize More
SEPTEMBER 22, 2022
AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. It primarily displays video, banner, and interstitial ads.
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