Kevel

MARCH 28, 2022

To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52

CPC CPM CPA Impressions 52

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Your ads will now start appearing on the OTT platform(s) to your target audience. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The campaign generated a 65% click-through rate and a 33.6% Home decor.

Marketing 145

Marketing SEO Conversion Audience 145