The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
VideoWeek
JANUARY 31, 2025
While the product, as the name suggests, is built for brand awareness, the idea seems to be to cut waste and ensure only relevant audiences are targeted, adding a performance edge to brand campaigns. The unit will be headed up by Sebastian Dankwart, who has been named Director Sales Healthcare.
52 
Let's personalize your content