Brand Awareness Demand Side Platform First-Party Cookies Retargeting 
Martech
MARCH 15, 2022
Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.
Single Grain
NOVEMBER 28, 2023
This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Marketers can leverage DeFi platforms for targeted financial marketing, customer acquisition, and loyalty programs. Send targeted marketing messages. Measure, measure, measure.
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