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TikTok Ads vs Facebook Ads

AdvertiseMint

This can increase costs per click (CPC) or impression (CPM). In contrast, Facebook ads are generally less profitable than other social media marketing platforms. Average conversion rate The average conversion rate compares clicks to conversions. However, the average conversion rate of TikTok is around 3.4%.

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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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Digital Advertising Strategies During a Recession

PrograMetrix

You'll earn greater exposure and brand awareness. That can allow your brand to stand out without as many competitors clamoring for attention. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. There are deals to be had.