Remove Brand Awareness Remove Brand Lift Remove Impressions Remove Video Ads
article thumbnail

Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

You get insane amounts of data too – impressions, clicks, sales. And if something isn’t working, you can tweak or pause ads instantly. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! You name it.

article thumbnail

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing.

article thumbnail

Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.