PubMatic

MAY 15, 2025

Native, in particular, is the primary ad type for e-commerce and social advertisers – two verticals now expanding their media strategies beyond closed platforms. saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance.

Retargeting 64

Retargeting Banner Audience Impressions 64

Basis

FEBRUARY 28, 2025

Erik Chellberg | VP, Social Media Investment TikTok Adds New Safety Resources for Safer Internet Day [:03] THE NEWS: In conjunction with Safer Internet Day, TikTok introduced a new Digital Safety and Privacy Guide to inform users about how to enhance their security and privacy in the app. Sign up for the Basis Scout newsletter.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

NOVEMBER 14, 2023

6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. These are essentially banner ads that display on the right-hand side of some screens. These appear at the top and bottom of the SERPs with organic listings (like Google Ads). Display ads.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Adtelligent

OCTOBER 6, 2021

To choose the right monetization strategy, one must be fully versed in the ad formats available through programmatic and lucrative for advertiser’s needs. Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. Social Ads. Display Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52