Martech

JULY 8, 2025

Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. The outputs are usually aggregated, like showing overlap in audiences, but don’t reveal individual users. ROI measurement and modeling. Data anonymization.

GDPR 103

GDPR Performance Targeting ROI Audience 103

Marketing Dive

JUNE 26, 2025

Enable Pinterest Performance+ targeting: Pinterest Performance+ targeting uses visual search technology to understand the creative context of your Pins, then it expands your audience to include people who might be interacting with similar styles of images or aesthetics. © 2025 TechTarget, Inc.

Cookies 101

Cookies Performance Targeting Agency Ad Tech 101

Martech

MARCH 10, 2022

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. beforehand. Ideal e-tailer profile. In summary. Why we care.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results. Know Your Channel Mix.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 10, 2024

Unlike traditional demand generation strategies, performance marketing focuses on measurable outcomes, making it easier to calculate ROI and adjust strategies accordingly. Benefits of a Performance Marketing Strategy What are the advantages of performance marketing? It also helps you choose a target audience.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Tracking & Analytics : This step ensures that the performance of the marketing efforts is consistently monitored and measured against the predefined KPIs.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52