Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

Header Bidding

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding.

Header Bidding

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

Header Bidding

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

Header Bidding

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM

Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00 Track auction performance in real time across your entire header bidding stack. This amount is determined by the publisher selling the ad space.

Header Bidding

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Mobile Ads

Ad Monsters

JULY 30, 2024

Here are the risks you need to watch out for and how to handle them: Lower CPMs: Bid shading typically results in lower cost-per-thousand impressions (CPMs). Some publishers have reported CPM drops of up to 20% due to bid shading. What to Do: Enhance your auction strategies with techniques like header bidding.

Header Bidding

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

Header Bidding

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. More insights as HB provides publishers with bid prices and demand source performance.

Header Bidding

Digiday

NOVEMBER 17, 2022

With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. Advertisers also benefit as real-time bidding levels the playing field for marketers. Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV.

Header Bidding

Brid.tv

AUGUST 23, 2022

They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. Additionally, publishers must have an engaged audience and follow Better Ads Standards. Video Platform Features. SpringServe.

Header Bidding

Brid.tv

NOVEMBER 8, 2022

The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.

Advertising

InMobi

JUNE 18, 2019

To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago. But that’s just one side of the coin when it comes to banners.

Fill rate

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. publishers get an average CPM of 2.80 FAQ What Is Video Ad Monetization?

Video Ads

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Supports iOS, Android, Unity, and more.

Ad network

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology.

Header Bidding

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Adhere to Google’s Better Ads Standards Considering that most online advertising goes through Google ADX nowadays and that Google offers premium CPM, you’d be remiss not to use it.

Header Bidding

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users.

Ad network

Monetize More

JANUARY 10, 2023

Drop in CPM. Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids.

Header Bidding

Automatad Inc.

OCTOBER 27, 2023

Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots. You can drive better user engagement, traffic, and CPM.

Header Bidding

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? You can partner with multiple ad networks , run header bidding, and implement ad refresh without issues. Whenever AdSense fails to deliver an ad, you can let other ad networks bid and win the ad impression.

Header Bidding

InMobi

SEPTEMBER 19, 2018

Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. The first way is a stated CPM.

CPM

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge.

Header Bidding

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Audience Segmentation As we all know, one of the keys to successful advertising is knowing your audience, so that you can target them effectively.

Header Bidding

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding

Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. The advertiser, a florist’s shop, wants to reach a target audience of people interested in gardening. So how does this process actually look behind the scenes?

Advertising

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. These networks do the work for you.

Ad network

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

CPM

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work? Targeting Options.

Advertising

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently.

Header Bidding

Monetize More

MARCH 9, 2023

Here are some to keep in mind: Site niche Content quality General seasonality Audience geographics Audience demographics Audience seasonality Topic trends and breaking stories Factors impacting Ad RPM & Page RPM Several factors can impact Ad RPM (revenue per thousand ad impressions) and Page RPM (revenue per thousand pageviews) for publishers.

Click Through Rate

Monetize More

AUGUST 2, 2022

The best mobile ads ensure fair rates for mobile publishers and mobile developers, have high Cost Per Mile (CPMs), are relevant to the target audience, and offer high-quality ad graphics. These are rectangular images with clear text for the target audience. CPM is the best pricing model for you because it’s publisher-friendly.

Ad network