Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. The post NBCUniversal launches self-serve programmatic ad portal for Peacock TV appeared first on MarTech.

Geo targeting 100

Geo targeting Demand Side Platform Ad Tech Audience 100

Martech

AUGUST 25, 2022

Agencies and PPC managers need to ensure their clients are ready for this wait. Geo-targeting. And while geo bid adjustments don’t work with Smart Bidding , you can still create different campaigns for different regions so that each can have better ROAS or CPA targets and creative assets that resonate more in each region.

Machine Learning 95

Machine Learning Conversion Geo targeting Audience 95

Martech

JUNE 1, 2022

Targeting not affected. At our agency, when running media, we use the following targeting strategies based on either second party data or Device ID/IP Address, to not be affected by upcoming industry changes: Device ID lookback targeting. Point-of-Interest targeting purchase. Weather-triggered targeting.

Marketing 122

Marketing Cookies Geo targeting First-Party Cookies 122

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. In this article, we'll list the top eight digital analytics agencies as well as provide you with the info to help you select the best one to fuel your business growth.

Agency 52

Agency Conversion Rate SEO ROI 52

Clearcode

FEBRUARY 25, 2022

In June 2010, the European standards agency ETSI approved version 1.1.1 GEO targeting. Premium targeting. appeared first on Clearcode | Custom AdTech and MarTech Development. of the hybrid broadcast broadband TV specification. The following years brought quick development for the technology. Remarketing.

Advertising 52

Advertising Ad Server Banner Geo targeting 52