Weekly Roundup: Top SSPs in 2021, IAB’s State of Data 2022, Project Rearc, and More
Automatad Inc.
FEBRUARY 14, 2022
PPIDs are used to facilitate measurement and targeting without third-party cookies. However, they are only limited to a specific publisher’s media since PPIDs are usually attached to logged-in users or a first-party cookie. They also want to launch affiliate programs on their magazine i-D.
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