Remove Affiliates Remove Control Group Remove Conversion Rate Remove CPA
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Digital Dish Episode 2: Incrementality

Digital Remedy

Traditional marketing metrics such as CPA, CTR, and VCR, while important, can leave room for additional questions requiring custom analytics to answer. Marketers are running search and social and maybe affiliate marketing, and those are doing a great job driving conversions. There’s no skew this way.

CPA 52