illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more. Follow @illuminHQ

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Ad Monsters

SEPTEMBER 17, 2024

As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. This is what happened to display.

Display Advertising 116

Display Advertising Clickbait Ad Tech Non-Profit 116

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. What are the different types of programmatic advertising?

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

VideoWeek

JUNE 27, 2025

Dependence on search and social is a weakness. The data from Q1 2025, covering 13 UK digital publishers, suggests that subscriptions accounted for 34 percent of total revenues, compared with digital advertising comprising 31 percent of the total. Owning the audience is a strength.” Read more on VideoWeek.

Display Advertising 52

Display Advertising Media Ad Tech Entertainment 52

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. percent year-on-year in Q3, while display ad revenues were down by 11.4

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52