Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

Click Through Rate 52

Click Through Rate CPC Retargeting ROI 52

Single Grain

JANUARY 10, 2024

Example: GreenGlow uses PPC data – primarily through the analytics and reporting features of the PPC platforms they use, such as Google Ads or Bing Ads – to identify high-performing keywords for their organic sunscreen line. They also track which ad messages led to longer website visits and higher purchase rates.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

AUGUST 11, 2023

Using LinkedIn Ads is a great way to reach a professional audience, target your ads with laser precision, and get more clicks and conversions for your money. They also offer advanced targeting options, high click-through rates, and the ability to build brand awareness and trust.

A/B Testing 52

A/B Testing Audience Conversion Brand Awareness 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. It can generate revenue in addition to growing brand awareness.

Advertising 52

Advertising Retargeting Impressions CPC 52

Karola Karlson

FEBRUARY 1, 2021

On the other hand, promoting B2B or SaaS Facebook ads outside of office hours is likely to make those ads’ CPC higher. Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Chai lovers are more likely to click on this ad. But do you really?

CPC 52

CPC CPM Click Through Rate Audience 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions 68

Impressions Audience Ad Targeting Agency 68

AdvertiseMint

OCTOBER 13, 2023

Compare performance – Look at click-through rate, sales, signups, etc. These are key metrics and KPIs to monitor: Impressions – How many times your ad is seen. Clicks – Clicks on your CTA or link. CTR – Click-through-rate – Clicks divided by Impressions.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

AdvertiseMint

NOVEMBER 3, 2023

Display Ads: Visual banners on websites. While not as direct as search ads, they’re essential for brand awareness. Proper ad copy here can make a huge difference! Shopping Ads: Selling a product? An effective PPC strategy is to combine these with search ads. These are for you. Trust skyrockets.

SEO 40

SEO Click Through Rate CPM ROI 40

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Karola Karlson

JANUARY 5, 2021

With the brands that I’m working with, we usually spend ca 20-30% of the total advertising budget on remarketing. To see which audience each campaign is targeting, navigate to its ad sets and click on the “Edit” icon under each ad set to see who’s targeted. Click on a campaign name, then review all ad sets.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127