Ad Space Display Advertising ROI Social Advertising 
Lemonads
NOVEMBER 29, 2020
This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. See here below to check on an example of an in-display ad!
Single Grain
NOVEMBER 14, 2023
Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since: 94% of all Facebook ad spend happens on mobile. To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages.
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