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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why Is the vCPM Pricing Model Better than the CPM Model?

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why is the vCPM pricing model better than the CPM model?

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Modern Programmatic Monetization Strategies

Adtelligent

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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What is programmatic advertising and how to earn from it?

Smart-Hub

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). To join an algorithmic buy, publishers must sign up for an SSP. How to start making money with programmatic?

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RCPM for Publishers: Will it trump CPMs soon?

Monetize More

It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). What is CPM? CPMs usually don’t show this kind of data.

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