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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why Is the vCPM Pricing Model Better than the CPM Model?

Viewability

Viewability CPM Fill rate Impressions

What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why is the vCPM pricing model better than the CPM model?

Viewability

Viewability CPM Fill rate Impressions

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Adweek

What is Real-Time Bidding (RTB) and how does it work?

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales!

Demand Side Platform

Demand Side Platform Ad Exchange Ad Space CPM

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

Advertising

Advertising CPM Mobile Ads CPC

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

Ad network

Ad network Video Ads Header Bidding CPM

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. Then we have ad exchanges. Next up we have programmatic direct.