Ad Space Cookies CPM Header Bidding 
Monetize More
JULY 19, 2022
Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.
Automatad Inc.
MARCH 20, 2024
It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why Is the vCPM Pricing Model Better than the CPM Model?
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Automatad Inc.
MARCH 20, 2024
It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why is the vCPM pricing model better than the CPM model?
Monetize More
OCTOBER 13, 2022
Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. through Prebid.
Automatad Inc.
NOVEMBER 8, 2023
So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Adtelligent
OCTOBER 6, 2021
One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.
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