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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities.