Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Fill rate %.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more.

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InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

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