Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs. DCO can be constantly fed with data To work, the tool needs data feeds powered with relevant data.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

AUGUST 8, 2023

Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. Secure multi-party computation enables data insights from multiple sources without exposing raw data, further enhancing privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97