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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs). When using an ad network, you won’t have as much freedom in terms of capabilities.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.