Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? This all can be managed through the DSP’s dashboard.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Martech

MARCH 15, 2022

Ad fraud typically refers to the following: The presence of non-human traffic, which can range from simple to sophisticated bots to even entirely botnet servers. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Measuring data from bidding processes can be evaluated for potential adjustments. Great reporting. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40