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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Sell-Side vs. Buy-Side Programmatic Platforms.

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How Publishers Can Make More Money With AdTech

Clearcode

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Ad revenue. The overall attractiveness of the offers presented to them.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

hide ] What Is Programmatic Video Advertising How Programmatic Advertising Works Most Common Types of Video Ads Used in Programmatic Advertising Instream Video Ads Outstream Video Ads In-Banner Video Ads Why Are Publishers Turning to Programmatic Video Advertising? the highest offer) is awarded the ad impression.