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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

MARCH 27, 2024

” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server 114
Ad Server Demand Side Platform Verification services CPM 114
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The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52
Advertising Ad Server Ad Exchange Retargeting 52
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